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Reveal a luminous, even-toned complexion with the Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin, a lightweight, hydrating formula inspired by hanbang — traditional Korean herbal skincare wisdom.
This brightening serum harnesses the power of Rice Bran Water (68%) and Alpha-Arbutin (2%) to visibly reduce dark spots and hyperpigmentation, while Niacinamide enhances radiance and refines skin texture. The gentle, water-based texture absorbs quickly, leaving your skin refreshed, smooth, and glowing without any stickiness.
Formulated with EWG Green Grade ingredients, this serum offers mild yet effective brightening care, suitable even for sensitive skin.
Normal, dry, and sensitive skin types
Dull or uneven skin tone
Hyperpigmentation and post-acne marks
Those seeking a gentle daily brightening serum
All skin types
After cleansing and toning, apply 2–3 drops of serum evenly onto the face, avoiding the eye area.
Gently pat into the skin to enhance absorption.
Follow with your favorite moisturizer or sunscreen.
Use daily, morning and night, for best results.
Brightens dull, uneven skin tone
Fades dark spots and pigmentation
Hydrates and nourishes without heaviness
Supports a healthy, radiant glow
Gentle formula suitable for daily use
Rice Bran Water: Rich in amino acids and minerals to hydrate and brighten.
Alpha-Arbutin: Targets dark spots and helps prevent hyperpigmentation.
Niacinamide: Refines texture, regulates oil, and boosts skin radiance.
Coptis Japonica Root Extract: A soothing herbal ingredient that calms and protects the skin.
Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract.
🌾 Traditional Hanbang Formula – A fusion of Korean herbal ingredients and modern science for clear, radiant skin.
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.